Kent Anthony

Objective

Full website build and photo content for book and magazine release for New York Fashion Week 2024.

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What we've done

1. Photoshoot for FW, 22, Kent Vol. 1 Magazine, FW Couture 24, and New York Men's Day for 2023.

2. Web application design, creative assets and shop optimization

Creative Process

1. Concept Development: I drew from the brand’s rich visual identity—where fine art meets couture—to craft a cohesive creative direction for both the photoshoot and the web experience. The goal was to present Kent Anthony’s narrative as an elegant intersection of fashion history, artistic reference, and contemporary design.

2. Pre-Production: Collaborated closely with the creative team to define the aesthetic tone for the campaign, selecting film photography as the medium to capture the timeless, archival quality of the garments. Simultaneously, I mapped out the website structure to ensure a seamless blend of editorial storytelling and e-commerce functionality.

3. Production: Led a film-based fashion shoot, capturing key looks from the Fall/Winter 2024 collection. The shoot emphasized craftsmanship, texture, and mood, aligning each shot with the brand’s heritage-meets-modern design philosophy.

4. Web Design & Development: Designed and developed a fully responsive, visually immersive website. This included integrating lookbook imagery, editorial features, and interactive design elements to highlight the collection’s narrative and elevate the user journey.

5. Post-Production & Optimization: Finalized film imagery with high-resolution scans and retouching. On the web side, I implemented performance optimizations, SEO best practices, and cross-device testing to ensure a high-quality user experience ahead of NYFW’s digital traffic spike.

6. Finalization & Delivery: Delivered a fully functional web application and suite of digital assets—including lookbook visuals and content for the book and magazine release—aligned with NYFW timelines and ready for public launch.

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Results
The project launched successfully during New York Fashion Week, capturing attention from both fashion media and industry insiders. The film photography and immersive digital experience were praised for their elegance and originality, reinforcing Kent Anthony’s position as a brand that bridges fine art and high fashion.

Conclusion
Through a unified approach to visual storytelling and digital execution, this project elevated Kent Anthony’s FW24 collection into a multi-platform experience. By combining artistic direction, technical skill, and fashion insight, I helped bring a visionary narrative to life across web, print, and runway moments.