Wallows IDWTT Lyric Video

Objective

To extrapolate the music video concept to create a lyric video for YouTube. Shooting on a one day, on-location shoot, including set design and pre + post production.

What we've done

1. Pre-production graphic creation
2. Crew sourcing and equipment rentals
3. Direction and shooting
4. Editing post-production

Creative Process

1. Concept Development: I extrapolated the core themes and aesthetics of the original music video to craft a visually engaging lyric video concept that would enhance the song’s narrative while maintaining brand consistency.
2. Pre-Production: I collaborated with the team to design graphics, plan the set, and organize key production elements. This included sourcing equipment, assembling the crew, and ensuring all logistical aspects were in place for a smooth one-day shoot.
3. Production: On the shoot day, we executed the planned visuals, incorporating dynamic set designs and creative direction to bring the lyric video to life. We utilized professional cinematography techniques to capture high-quality footage that aligned with the artistic vision.
4. Post-Production & Editing: Using industry-standard editing software, I integrated the lyrics seamlessly into the visuals, synchronized them with the music, and applied color grading, motion graphics, and special effects to enhance the final product.
5. Finalization & Delivery: After refining the video based on feedback, I ensured it was optimized for YouTube, maintaining high visual and audio quality. The final lyric video was delivered in the required formats, ready for release.

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Results

The lyric video successfully extended the storytelling of the original music video, providing an engaging visual experience for the audience. It generated positive feedback from fans, increased the song’s visibility on YouTube, and contributed to higher engagement across social media platforms.

‍Conclusion

Through strategic planning, creative execution, and meticulous post-production, I was able to transform the initial concept into a compelling lyric video. This project demonstrated the power of a well-produced visual companion to a song, reinforcing its emotional impact and enhancing audience connection.